h.society · Spatial Strategy Toolsh.society · 空间策略工具

The brief
before the
drawing
开始画图
之前的
策略

Brand→Space translates brand identity into spatial design direction. Input your project and brand. Output the strategic foundation a designer needs before any drawing begins. B2S 将品牌身份转化为空间设计方向。输入项目信息与品牌资料,输出设计师在开始绘图前所需的策略简报。

How it works了解更多

Free trial — Brand Diagnosis + Concept Direction · No credit card required免费试用 — 品牌诊断 + 概念方向 · 无需信用卡

Brief Output · F&B Standard
Stage 04 · Brief Reveal
沪上阿姨 — Design Brief
Brand Diagnosis · 品牌诊断
Claims warmth, communicates efficiency. The spatial expression defaults to chain-store logic while the brand narrative insists on neighbourhood comfort. Closing this gap is the design mandate.
Concept DirectionFREE
Translate "warmth" from a logo claim into a spatial condition — material temperature, light angle, counter proportion.
What you receive · Three documents你将获得 · 三份文件
01 · Free01 · 免费
Brand Reading品牌解读
The 2–4 specific extractions that drive the concept. Not a brand summary — the tensions, rituals, or arcs that are spatially translatable.推动设计概念的2至4个具体提取点——可转化为空间语言的品牌张力、仪式感或叙事弧线。
02 · Free preview02 · 免费预览
Design Concept设计概念
A concept name that passes four tests: holds tension, proposes a spatial condition, is specific to this project, and is an active state.一个经过四项测试的概念名称:具有张力、提出空间主张、专属于本项目、主动状态。
03 · Paid03 · 付费
Moodboard Direction氛围方向
Written spatial direction per zone — atmosphere, material with reasoning, light quality, reference sentence, what to avoid.每个空间区域的书面设计方向——氛围、材质、光线、参考方向、设计禁区。
Methodology方法论

The thinking happens
before you open SketchUp
思考发生在
打开 SketchUp 之前

Five stages. Full viewport per step. Branches by project type — commercial reads the brand, residential reads the life.五个阶段,每步全屏展示。根据项目类型分支——商业项目读取品牌,住宅项目读取生活。

01 · Universal通用
Project Profile项目信息
Space type, format scale, site character, size, light, budget, and the single thing the client cannot sacrifice.空间类型、格式规模、场地特征、面积、采光、预算,以及客户最不可妥协的一点。
Always first
02A · Commercial商业项目
Brand Profile品牌信息
Origin, culture, differentiator. Two gateway questions route the extraction: IP/collaboration? Product ritual?起源、文化、差异点。两个关口问题决定提取路径。
F&B · Retail · Office · Experience
02B · Residential住宅项目
Life Narrative生活叙事
Five questions about who lives here, how they actually live, what's missing, style in their words, and the feeling of coming home.五个问题:谁住在这里、生活方式、缺少什么、风格描述、回家的感受。
Residential only
03
Brief Assembly简报组建
14 possible sections. Each activates or suppresses based on space type × format scale.14个可能的章节,每个章节根据空间类型×格式规模激活或屏蔽。
Conditional logic
04
Brief Reveal简报呈现
Three documents. Brand Reading and Concept Direction are free. Moodboard Direction by Zone is paid.三份文件。品牌解读与概念方向免费。区域氛围方向需付费。
EN / 中文
Access访问方式

No subscription
required.
无需
订阅。

Start free. Get the Brand Diagnosis and Concept Direction for any project. Bilingual output available as an add-on.免费开始。获取任何项目的品牌诊断与概念方向。双语输出可作为附加选项购买。

Free Trial免费试用
¥0
 
One partial brief per account. No card required.每个账户一份部分简报。无需信用卡。
  • Brand Diagnosis — full品牌诊断 — 完整
  • Concept name + rationale概念名称+说明
  • Concept extension — locked概念延展 — 锁定
  • Moodboard Direction — locked氛围方向 — 锁定
Pay per Brief按简报付费
¥39 / brief
Bilingual: ¥59 / brief双语版:¥59 / 份
Full output for one project. No expiry.一个项目的完整输出。永不过期。
  • All free sections included包含所有免费章节
  • Full concept extension完整概念延展
  • Moodboard Direction — all zones氛围方向 — 所有区域
  • PDF exportPDF 导出
  • PPT export ★ SubscriptionPPT 导出 ★ 订阅功能
Monthly Individual月度个人
¥99 / mo
Bilingual: ¥149 / month双语版:¥149 / 月
Unlimited briefs per month. Upload path unlocked.每月无限简报。上传路径解锁。
  • Everything in Pay per Brief包含按简报付费所有内容
  • Unlimited briefs无限简报
  • PPT export — all briefsPPT 导出 — 所有简报
  • Brief history archive简报历史存档
Custom Design定制设计服务

Need a full project,
not just a brief?
需要完整设计服务,
而不只是一份简报?

Spatiology gives you instant strategic direction. For full project execution — concept development, interior design, documentation and site management — work directly with h.society studio.Spatiology 提供即时策略方向。如需完整项目执行——概念发展、室内设计、施工文件与现场管理——可直接与 h.society 工作室合作。

Services服务内容
Spatial concept development空间概念发展
Brand-driven interior design品牌驱动室内设计
F&B · Retail · Office餐饮 · 零售 · 办公
Construction documentation施工文件
Shanghai & international上海及国际项目
Concept to completion从概念到落地

Use Spatiology for instant direction. Contact h.society when you need a dedicated design team.用 Spatiology 获取即时方向。需要专属设计团队时联系 h.society。

Work with h.society与 h.society 合作

Shanghai-based spatial design studio. F&B, retail, office, hospitality.上海空间设计工作室。餐饮、零售、办公、酒店。

Start a conversation →发起对话 → info@conceptlogy.com
For who适合谁

Designers who can
execute but need
the strategy first
能够执行
但需要
策略先行的设计师

Not for beginners. For working designers who understand spatial execution but are still developing the strategic thinking that comes before drawing.不适合初学者。适合理解空间执行但仍在发展绘图前战略思维的执业设计师。

Interior designers室内设计师 Spatial designers空间设计师 Architecture graduates建筑学毕业生 3–5 yrs experience3–5年经验 F&BRetail零售 Office办公Residential住宅
Not for不适合
  • Brand designers without spatial experience没有空间经验的品牌设计师
  • Students looking for a design tutorial寻找设计教程的学生
  • Anyone expecting AI to replace design thinking期望AI取代设计思维的人
"The tool encodes the thinking that happens before any drawing begins — the moment when you read a brand and decide what its space must do that no other channel can."「这个工具编码了任何绘图开始之前发生的思考——当你解读一个品牌,决定其空间必须做到其他渠道无法做到的事情的那一刻。」
Hoiyee · h.society · Shanghai
Early access早期访问

Be the first to
generate a full brief
第一个生成
完整简报

Launching July 2026. Enter your email to get early access and one free full brief when we open.2026年7月上线。输入您的邮箱,在开放时获得早期访问权限和一份免费完整简报。

No spam. One email when we launch.无垃圾邮件。上线时发送一封邮件。

B2S Generator
Step 1 of 5 · Project Profile第1步 共5步 · 项目信息

What kind of
space is this?
这是什么
类型的空间?

The project type determines the depth and structure of your brief.项目类型决定简报的深度与结构。

餐饮
F&B
Restaurant, café, teahouse, bar, food court餐厅、咖啡馆、茶室、酒吧、美食广场
零售
Retail
Store, boutique, showroom, pop-up门店、精品店、展厅、快闪店
办公
Office
Corporate office, studio, co-working企业办公室、工作室、联合办公
体验中心
Experience Centre
Brand experience, showroom, visitor centre品牌体验馆、展示厅、访客中心
展位
Booth / Installation
Trade show booth, installation, one-off展会展位、装置、一次性项目
住宅
Residential
Home, apartment, heritage residence住宅、公寓、历史建筑改造居所
Step 2 of 5 · Format Scale第2步 共5步 · 格式规模

What is the
format scale?
格式规模
是什么?

Format scale determines the output depth — how many sections activate and how detailed the brief goes.格式规模决定输出深度——多少章节激活以及简报的详细程度。

Step 3 of 5 · Site Conditions第3步 共5步 · 场地信息

Tell us about
the space
告诉我们
关于这个空间

Site conditions shape every zone direction in Document 3.场地条件影响文件三中每个区域的设计方向。

Location / City / Country地点 / 城市 / 国家A1
Space Size空间面积A2
Ceiling Height层高A3
Site Character场地特征A4
Heritage历史建筑
New build新建
Mall unit商场铺位
Standalone独立建筑
Renovation改造
Natural Light自然采光A5
Excellent充足
Good良好
Limited有限
None
Budget Tier预算等级A6
Entry入门
Mid中端
Premium高端
Luxury奢华
★ Client's Stated Priority★ 客户最重要的优先事项A7
This has the highest influence on the brief output.这对简报输出影响最大。
Client Documents客户文件 ★ +5 CREDITS
Paid feature — AI reads your client files and extracts design-relevant intelligence 付费功能 — AI 读取您的客户文件并提取设计相关信息
Upload client files上传客户文件
PDF, Images, Word docs · Company background, design brief, requirements, references PDF、图片、Word文档 · 公司背景、设计需求、参考资料
Optional. Costs 5 credits when you generate. Skip if you prefer to describe the brief manually above. 可选。生成时消耗5积分。如您希望手动填写信息,可跳过此步骤。
Step 5 of 7 · Visual Preferences第5步 共7步 · 视觉偏好

Visual direction
for the brief
简报的
视觉方向

All optional. Calibrates atmosphere and moodboard direction.全部可选。校准氛围和情绪板方向。

Visual Style视觉风格 optional可选
Modern & Minimal现代简约
Bold & Graphic大胆图形
Warm & Organic温暖有机
Elegant & Refined优雅精致
Playful & Expressive趣味表现
Industrial & Raw工业原始
Colour Direction色彩方向 pick up to 3最多3个
Mood空间氛围 optional可选
Typography字体偏好 optional可选
Aa
Serif
Aa
Sans-serif
Aa
Monospace
Aa
Script
Aa
Slab
No pref.不限
PPT Template Upload上传PPT模板 optional · subscription可选 · 订阅功能
Click to upload PPT template点击上传PPT模板
.pptx · Tell us what to keep and what to change.pptx · 告诉我们保留什么、修改什么
Step 6 of 7 · Review第6步 共7步 · 确认

Review before
generating
生成前
请确认

Check your inputs. Click any field to edit.检查您的输入。点击任意项目进行编辑。

Reading the brand…解读品牌中…
Querying design precedents from Pinecone database… 正在从 Pinecone 数据库查询设计先例…
Brief