Brand-to-Space Brief Generator品牌 → 空间简报生成器

Not for everyone.
For this brand,
this place.
不为所有人,
只为这个品牌
这个场地

Most designers can model, render and draw. Fewer can answer what comes first: what is this brand really saying, who is this space for, and what must it do for them. Conceptlogy converts a brand into spatial language, and its story into an experience built for one client and one location. Never a template. 很多设计师会建模、会渲染、会出图,却难以回答更早的问题:这个品牌真正要表达什么?这个空间为谁而做?它必须为他们实现什么?Conceptlogy 将品牌转化为空间语言,将品牌故事转化为只属于一个客户、一个场地的空间体验。从不套模板。

How it works了解更多

Free trial — Brand Diagnosis + Concept Direction · Email sign-in · No credit card免费试用 — 品牌诊断+概念方向 · 邮箱登录 · 无需信用卡

Brief Output · F&B Standard
Stage 04 · Brief Reveal
沪上阿姨 — Design Brief
Brand Diagnosis · 品牌诊断
Claims warmth, communicates efficiency. The spatial expression defaults to chain-store logic while the brand narrative insists on neighbourhood comfort. Closing this gap is the design mandate.
Concept DirectionFREE
Translate "warmth" from a logo claim into a spatial condition — material temperature, light angle, counter proportion.
What you receive · Three documents你将获得 · 三份文件
01 · Free01 · 免费
Brand Reading品牌解读
The 2–4 specific extractions that drive the concept. Not a brand summary — the tensions, rituals, or arcs that are spatially translatable.推动设计概念的2至4个具体提取点——可转化为空间语言的品牌张力、仪式感或叙事弧线。
02 · Free preview02 · 免费预览
Design Concept设计概念
A concept name that passes four tests: holds tension, proposes a spatial condition, is specific to this project, and is an active state.一个经过四项测试的概念名称:具有张力、提出空间主张、专属于本项目、主动状态。
03 · Paid03 · 付费
Moodboard Direction氛围方向
Written spatial direction per zone — atmosphere, material with reasoning, light quality, reference sentence, what to avoid.每个空间区域的书面设计方向——氛围、材质、光线、参考方向、设计禁区。
Philosophy理念

Design begins
with understanding
设计始于
理解

A space does not become meaningful through decoration. It becomes meaningful when every spatial decision comes from what the brand truly is: where it began, what it believes, and what makes it genuinely different. Read those correctly, and the design direction stops being a matter of taste. It becomes inevitable.一个空间的意义不来自装饰,而来自每一个空间决策都根植于品牌的本质:它从哪里开始,它相信什么,它真正的不同在哪里。把这些读对了,设计方向就不再是品味之争,而是必然的结论

The Reading解读
Concept comes from the brand, never the space type概念源自品牌,而非空间类型
Every brief starts by reading the brand through three layers: origin, culture, differentiation. The concept is found in the tension inside the brand itself. That is why two cafes should never receive the same design answer.每份简报都从三个层面解读品牌:起源、文化、差异点。设计概念来自品牌内部的张力。这就是为什么两家咖啡店永远不该得到同一个设计答案。
The Storytelling叙事
Space is where a brand's story becomes physical空间是品牌故事变为实体的地方
A brand tells its story through campaigns, packaging, products. Space is the one channel where that story is felt with the body: material you touch, light you stand in, a sequence you walk through. The brief decides what the space must say that nothing else can.品牌通过营销、包装、产品讲述自己的故事。而空间是唯一能让身体感受这个故事的渠道:触摸到的材质、置身其中的光线、走过的序列。简报要决定的,是这个空间必须表达什么,是其他渠道都无法替代的。
The Dedication专属
Built for one brand, one site, one client为一个品牌、一个场地、一位客户而写
Because the reading is specific, the output is specific. Each brief is written for one brand's truth, one site's conditions, one client's reality. Not a template. A custom strategic foundation that belongs to this project only.因为解读是具体的,输出也是具体的。每份简报都基于这个品牌的本质、这块场地的条件、这位客户的现实。不是模板,而是只属于这个项目的定制策略基础。

Premium does not come from budget. It comes from coherence: when brand identity and spatial decisions say the same thing.高级感不来自预算,而来自一致性:当品牌身份与空间决策表达同一件事。

Methodology方法论

The thinking happens
before you open SketchUp
思考发生在
打开 SketchUp 之前

Five stages. Full viewport per step. Branches by project type — commercial reads the brand, residential reads the life.五个阶段,每步全屏展示。根据项目类型分支——商业项目读取品牌,住宅项目读取生活。

01 · Universal通用
Project Profile项目信息
Space type, format scale, site character, size, light, budget, and the single thing the client cannot sacrifice.空间类型、格式规模、场地特征、面积、采光、预算,以及客户最不可妥协的一点。
Always first
02A · Commercial商业项目
Brand Profile品牌信息
Origin, culture, differentiator. Two gateway questions route the extraction: IP/collaboration? Product ritual?起源、文化、差异点。两个关口问题决定提取路径。
F&B · Retail · Office · Experience
02B · Residential住宅项目
Life Narrative生活叙事
Five questions about who lives here, how they actually live, what's missing, style in their words, and the feeling of coming home.五个问题:谁住在这里、生活方式、缺少什么、风格描述、回家的感受。
Residential only
03
Brief Assembly简报组建
14 possible sections. Each activates or suppresses based on space type × format scale.14个可能的章节,每个章节根据空间类型×格式规模激活或屏蔽。
Conditional logic
04
Brief Reveal简报呈现
Three documents. Brand Reading and Concept Direction are free. Moodboard Direction by Zone is paid.三份文件。品牌解读与概念方向免费。区域氛围方向需付费。
EN / 中文
Access访问方式

Start with one
free brief
从一份
免费简报开始

Sign in with your email and generate your first Brand Diagnosis and Concept Direction free. Pay per brief when you need the full output, with or without bilingual. Subscribe monthly or yearly when it becomes part of your workflow.用邮箱登录,免费生成第一份品牌诊断与概念方向。需要完整输出时按份付费,可选双语版本。成为日常工作流后,选择月度或年度订阅。

Free Trial免费试用
$0
 
One partial brief per account. Email sign-in, no card required.每个账户一份部分简报。邮箱登录,无需信用卡。
  • Brand Diagnosis — full品牌诊断 — 完整
  • Concept name + rationale概念名称+说明
  • Concept extension — locked概念延展 — 锁定
  • Moodboard Direction — locked氛围方向 — 锁定
Pay per Brief按简报付费
$12 / brief
$18 / bilingual双语
EN brief / Bilingual brief英文简报 / 双语简报
Full output for one project. Credits never expire.一个项目的完整输出。积分永不过期。
  • All free sections included包含所有免费章节
  • Full concept extension完整概念延展
  • Moodboard Direction — all zones氛围方向 — 所有区域
  • PDF exportPDF 导出
  • PPT export ★ SubscriptionPPT 导出 ★ 订阅功能
Monthly Individual月度个人
$50 / mo
$75 / mo · bilingual月 · 双语
Annual: $45/mo · bilingual $70/mo · save 10%年付:$45/月 · 双语 $70/月 · 节省10%
Unlimited briefs. Upload path unlocked. Cancel any time.无限简报。上传路径解锁。随时取消。
  • Everything in Pay per Brief包含按简报付费所有内容
  • Unlimited briefs无限简报
  • PPT export — all briefsPPT 导出 — 所有简报
  • Brief history archive简报历史存档
h.society · 珩优设计工作室h.society · 珩优设计工作室

A studio built on one belief:
every space belongs only to you
一个工作室,一个信念:
每个空间只属于你

h.society (珩优设计工作室) is a diversified design studio combining functional requirements with real use scenarios — building environments that are practical, personal, and spatially coherent. We work across China and the APAC region, from initial brief through design to documentation and site delivery.h.society(珩优设计工作室)是一家多元化设计工作室,将功能需求与实际使用场景相结合,打造实用、个性、空间一致的环境。我们在中国与亚太地区开展项目,从初期简报、设计到施工文件与现场落地,全程把关。

Social Centric以人为中心 Personalising Space个性化空间 Function + Aesthetics功能与美学 Longevity可持续性
Services服务
Interior Design — F&B, Retail, Office, Experience Centre, Residential室内设计 — 餐饮、零售、办公、体验中心、住宅
Branding + Signage Design品牌设计 + 标识设计
Project Management — brief to site completion项目管理 — 从简报到现场落地
AI Design IntegrationAI 设计整合

Conceptlogy is the strategy tool. h.society is the studio that executes it.Conceptlogy 是策略工具。h.society 是将其落地的设计工作室。

Work with h.society与 h.society 合作

Tell us your project — space type, location, and what the brand needs to prove. We take it from brief to completion.告诉我们你的项目——空间类型、所在地,以及品牌需要证明什么。我们从简报一路做到落地。

Start a conversation →发起对话 → info@conceptlogy.com
For who适合谁

Designers who can
execute but need
the strategy first
能够执行
但需要
策略先行的设计师

Built for working designers who already understand spatial execution and want the strategic thinking sharpened before drawing begins.为已具备空间执行能力的执业设计师而建,帮助他们在动笔之前先把战略思考做扎实。

Interior designers室内设计师 Spatial designers空间设计师 Architecture graduates建筑学毕业生 3–5 yrs experience3–5年经验 F&BRetail零售 Office办公Residential住宅
"The thinking that happens before any drawing begins: reading a brand, and deciding what its space must do that no other channel can."「在动笔之前先完成思考:读懂一个品牌,并决定它的空间必须做到其他任何渠道都做不到的事。」
Conceptlogy · Design Philosophy设计理念
Early access早期访问

Be the first to
generate a full brief
第一个生成
完整简报

Launching July 2026. Enter your email to get early access and one free full brief when we open.2026年7月上线。输入您的邮箱,在开放时获得早期访问权限和一份免费完整简报。

No spam. One email when we launch.无垃圾邮件。上线时发送一封邮件。

Conceptlogy
Step 1 of 7 · Project Type第1步 共7步 · 空间类型

What kind of
space is this?
这是什么
类型的空间?

The project type determines the depth and structure of your brief.项目类型决定简报的深度与结构。

餐饮
F&B
Restaurant, café, teahouse, bar, food court餐厅、咖啡馆、茶室、酒吧、美食广场
零售
Retail
Store, boutique, showroom, pop-up门店、精品店、展厅、快闪店
办公
Office
Corporate office, studio, co-working企业办公室、工作室、联合办公
体验中心
Experience Centre
Brand experience, showroom, visitor centre品牌体验馆、展示厅、访客中心
展位
Booth / Installation
Trade show booth, installation, one-off展会展位、装置、一次性项目
住宅
Residential
Home, apartment, heritage residence住宅、公寓、历史建筑改造居所
Step 2 of 7 · Format Scale第2步 共7步 · 格式规模

What is the
format scale?
格式规模
是什么?

Format scale determines the output depth — how many sections activate and how detailed the brief goes.格式规模决定输出深度——多少章节激活以及简报的详细程度。

Step 3 of 7 · Client Requirements第3步 共7步 · 客户需求

What did the
client give you?
客户给了你
哪些信息?

Documents first — they answer most of what follows. The fields below cover what documents usually miss.先上传文件——它们能回答后面大部分问题。以下字段补充文件通常缺少的信息。

Client Documents客户文件 ★ +5 CREDITS
Paid feature — AI reads your client files and extracts design-relevant intelligence 付费功能 — AI 读取您的客户文件并提取设计相关信息
Upload client files上传客户文件
PDF, Images, Word docs · Company background, design brief, requirements, references PDF、图片、Word文档 · 公司背景、设计需求、参考资料
Costs 5 credits when you generate. Skip if you prefer to describe the brief manually above. 生成时消耗5积分。如您希望手动填写信息,可跳过此步骤。
Reference notes参考备注S2-07
Read together with the uploaded files when the brief is generated.生成方案时将与上传文件一并读取。
What does the client say this project must achieve? Their words, not yours.客户原话:这个项目必须达成什么?照抄,不做解读。*S2-02
This is the CLAIM side of the Brand Diagnosis. Keep it verbatim.这是品牌诊断中"品牌宣称"的一侧。请保持原话。
Mandatory functions, rooms & equipment the client requires客户明确要求的功能、房间与设备清单S2-05
Client's Stated Priority客户最重要的优先事项*S2-04
This has the highest influence on the brief output.这对简报输出影响最大。
Budget Tier预算等级S2-06
Entry入门
Mid中端
Premium高端
Luxury奢华
Step 4 of 7 · Site & Layout Plan第4步 共7步 · 场地与平面

Tell us about
the space
告诉我们
关于这个空间

Site conditions shape every zone direction. Upload the layout plan if you have it — it does most of the work.场地条件影响每个区域的方向。如有平面图请上传——它能省去大量填写。

Layout / Floor Plan平面图S3-01
Upload layout plan (recommended)上传平面图(推荐)
PDF / JPG / PNG · export DWG to PDF first · sent to the AI for spatial understandingPDF / JPG / PNG · DWG请先导出PDF · AI将读取平面理解空间
Location / City / Country地点 / 城市 / 国家*S3-02
Space Size空间面积*S3-03
Ceiling Height层高S3-04
Site Character场地特征*S3-05
Heritage历史建筑
New build新建
Mall unit商场铺位
Standalone独立建筑
Renovation改造
Natural Light自然采光*S3-06
Excellent充足
Good良好
Limited有限
None
Site restrictions or constraints已知场地限制S3-07
Step 6 of 7 · Visual Preferences第6步 共7步 · 视觉偏好

Visual direction
for the brief
简报的
视觉方向

All optional. Calibrates atmosphere and moodboard direction.全部可选。校准氛围和情绪板方向。

Visual Style视觉风格
Modern & Minimal现代简约
Bold & Graphic大胆图形
Warm & Organic温暖有机
Elegant & Refined优雅精致
Playful & Expressive趣味表现
Industrial & Raw工业原始
Output language输出语言*
English英文
中文中文
Bilingual · EN first双语·英文主
Bilingual · 中文主双语·中文主
Testing mode: all four open. Production: single language on the base plan, bilingual on subscription.测试模式全部开放。正式版:基础套餐单语,订阅套餐双语。
Client brand colours客户品牌色S6-02
Pick the exact accent with the swatch — it drives the deck's colour directly. The text field adds context (Pantone, names) for the written brief. Brand colours are a constraint, not a preference — they take precedence over the swatches below.用色块选取精确主色——它直接决定演示文稿的颜色。文字框可补充说明(潘通色号、名称)供简报参考。品牌色是约束而非偏好——优先于下方色板选择。
Colour Direction色彩方向 pick up to 3最多3个
Mood空间氛围
Typography字体偏好
Aa
Serif
Aa
Sans-serif
Aa
Monospace
Aa
Script
Aa
Slab
No pref.不限
Step 7 of 7 · Review第7步 共7步 · 确认

Review before
generating
生成前
请确认

Check your inputs. Click any field to edit.检查您的输入。点击任意项目进行编辑。

Reading the brand…解读品牌中…
Querying design precedents from Pinecone database… 正在从 Pinecone 数据库查询设计先例…
Brief